Brand positioning
For brands that need clarity around their value proposition, differentiation, narrative, and communication.
Clarity to position your brand and strategy to help it grow.
I help fashion, beauty, and lifestyle brands create genuine connections with their customers through positioning, community, and memorable experiences.
LET’S TALK
+10years in marketing and strategy
+27Kcommunity members
+600event attendees
+6events with global partners
“The best brands aren’t just recognized — they’re remembered.”
My journey began in fashion, but curiosity about human behavior led me to work with technology and data. Although they may seem like opposite worlds, I have always seen the same challenge: analyzing data and understanding people to create meaningful connections.
Over the past 10 years, I have worked across marketing, branding, community, events, and growth. Today, I combine brand sensitivity with strategic and analytical thinking to help fashion, beauty, and lifestyle companies build clear positioning, engaged communities, and experiences that create genuine connections.
How I can help
Community strategy
For businesses that want to build lasting relationships, belonging, and loyalty.
Strategic marketing leadership
Consulting for companies that need to structure their marketing without hiring a full-time professional.
Cases
01
Community · Growth · Education
Building a community ecosystem to drive acquisition and employability in data and AI
A community is not born when people share the same interest. It is born when an environment exists that can foster connection, exchange, and belonging.
When I started this work, the company already had around one thousand students on its learning platform. However, there was no structured community strategy, dedicated relationship channels, or digital presence designed for this audience.
The challenge was to transform a scattered user base into an engaged community capable of strengthening the brand, creating opportunities for members to connect, and building long-term relationships with the company.
+27K membersin the community
Talent poolof qualified professionals
Learning platforma reference in data and artificial intelligence
02
6 eventswith global partners
+600attendees
Databricks · dbt · Anthropicglobal partners
High return rateamong attendees
Events · Global Partners · Experience
Turning events into strategic assets for community, brand, and relationships
As the data and AI community grew, an opportunity emerged to create in-person and online experiences that brought students closer, strengthened strategic partnerships, and increased the brand’s relevance in the ecosystem.
The challenge was not simply to host events, but to create experiences capable of building connections beyond technical learning.
Behind the scenes · Events
Moments from the experiences built with the community.
←→
03
Brand · Community · Creators · Positioning
Turning customers into brand ambassadors
The challenge of this project was to strengthen a lifestyle brand’s digital presence by building closer relationships with its audience.
More than expanding reach, the goal was to create identification and a sense of belonging by connecting the brand with creators and customers aligned with its values. The strategy needed to balance growth and authenticity, turning real people into natural brand advocates.
~10 creatorsmapped and managed
UGC contentauthentic and at scale
Positioningstrengthened by genuine connections
Relationshipsbuilt for the long term with the community
“I seek to understand businesses deeply. I pursue clarity before execution. I build solutions aligned with the brand’s identity. I believe in sustainable growth and long-term relationships.”
ClarityConsistencyConnectionGrowth
Brands I’ve worked with
